Weapons of Mass Persuasion (WMP) will transform your ability to win support for the cause of liberty. I guarantee it.
Designed for lovers of liberty who have had enough of watching their movement fail to expand its circle of friends, my program draws on psychology, neurology, behavioral economics, and techniques in sales & marketing, aimed specifically at the “selling” of liberty.
In 2011, I created the largest coalition of voters for presidential candidate Dr. Ron Paul. Since then, I have traveled the country, speaking to dozens, if not hundreds of groups. At event after event, lovers of liberty share with me their frustration that despite all the energy spent on winning arguments – either with each other or with our political opponents – the retreat of liberty all around us proves that winning arguments doesn’t win supporters.
It is as if the liberty movement is fiddling while Rome burns. But it’s even worse than that. We’re reading books about fire while the flames of tyranny are engulfing our freedoms.
We need to put down the books, stop arguing, and put out the fire.
That’s why I created Weapons of Mass Persuasion.
What Is Weapons of Mass Persuasion?
Being right is one thing. Being persuasive is another.
If facts, logic and solid argument were all it took to change minds, then we wouldn’t be so frustrated. We may not like to admit it, but we can all see that those things aren’t enough to turn the tide for freedom.
Weapons of Mass Persuasion will explain why that is so. It will show you how people form their opinions and how to hack that process; how their current “knowledge” (whether it’s right or wrong) will affect how they hear what you’re saying – and what to do about it; how to avoid zero-sum arguments where the other guy has to lose for you to win and replace them with an approach that doesn’t raise his cognitive defenses.
It presents principles and techniques of persuasive communication that can be applied in a wide range of situations and media, from dinner-table conversation with your mom, through one-to-one conversations on the doorstep with political opponents, political speeches, written campaign content and articles, to political marketing & campaign strategy … and more.
At the time of launch, the program has over 100 videos, quizzes and questions that are designed to improve your persuasive skills. More content will be added on a monthly basis. While a member, you get to participate in an unlimited number of monthly live group calls with me to help you apply what you learn.
Anyone Can Become a Weapon of Mass Persuasion
In recent years, more people who have heard me speak, taken my seminars or read my book or articles, have asked for this content, but many are not in a financial position to pay consulting fees or fly me across the country to speak to their group.
Weapons of Mass Persuasion is especially designed to meet this demand in the most affordable and convenient way I could devise. My team and I have decided to offer the first 60 places at such a low launch price because we want to start making weapons of mass persuasion right now!
The program is designed for anyone who loves liberty and wants to massively increase their ability to change minds and win supporters for the cause; I don’t have to tell you the consequences of continued failure to do so.
It is a program for activists of any stripe, candidates, executives in liberty-oriented organizations and parties… but also any individuals how care enough about liberty that they often find themselves talking about it with their friends and colleagues, and would like those conversations to make more of a difference.
Winning Arguments Is Great. But the Point Is to Win Supporters
A goal without the skills to attain it is just an idea at best, and a fantasy at worst.
So let’s acquire the skills to make liberty a practical reality – by becoming weapons of mass persuasion.
You wouldn’t go into a battle without the right weapons for the job and the terrain. So let’s stop going to battle for liberty without the most powerful weapon of all – the ability to persuade.
I’m tired of losing. I’m tired of watching my friends in liberty do no more than slow the rate at which we are losing it.
Weapons of Mass Persuasion is your chance to help turn the tide so that, as Jeffrey Tucker said, we can “expand our circle of friends”.
It may seem that I am making a very bold claim.
And let me make it even more specific.
I offer a 100%, no questions asked guarantee to anyone who is in the program for three months, completes the first 16 modules and makes a good-faith serious effort to apply the material.
If you do all that and feel that Weapons of Mass Persuasion hasn’t transformed your ability to win supporters – and not just arguments – I will be astonished, but very happy to give you your money back.
To do its job, a weapon must be powerful. When you become a weapon of mass persuasion, you’ll feel empowered.
Winning an argument can feel good. But there is no feeling like knowing that you’ve won a supporter – and in so doing, taken our country, or your community, one step closer to its founding promise and the promise of freedom that nature itself makes to every single one of us.
Knowing Isn’t Doing. Let’s Get This Done
Some people worry that being persuasive somehow involves diluting or even compromising their principles. Nothing could be further from the truth.
The purpose of being an effective communicator is to better translate your strongly held principles into real cultural and political change. Indeed, persuasion can only do good when it serves principle – and never the other way around. If you care enough about your principles to make the effort to communicate them at all, then your choice is simply whether to do that effectively or ineffectively. My program is for people who choose to be both principled and effective.
Felix Dennis, one of Britain’s most well known civil libertarians, richest entrepreneurs and best-selling poet, wrote this not long before he died.
“Knowing isn’t doing what you need to do my son.
Telling me you know is just bluffing on the run.
Doing isn’t knowing. Knowing isn’t doing.
Nothing but the knowing and the doing gets it done.”
When it comes to liberty, we know enough; we’ve bluffed enough; now it’s time to get it done.
That’s why we all need to become Weapons of Mass Persuasion. And I don’t need to tell you what happens if we don’t.
So I won’t.
Rather, I’ll give the last word to Jeffrey Tucker:
“Too much is at stake for us to fail to expand our circle of friends.”
"The first time I heard Robin speak, I signed up for his email list. The second time I heard him speak, I brought him down to give us a full day of presentations at Tax Revolution Institute's launch meeting. Right after that, we hired him as our Communications Adviser.
I have known no one in the country, and probably the world, who knows how to bridge the partisan gap, the left/right divide, better than Robin Koerner. He is the best, bar none, at bringing 'we the people' together to solve our nation's problems."