Winning Arguments Doesn’t Win Supporters
We're reading books about fire while the flames of tyranny engulf our freedoms. We need to put down the books, stop arguing and put out the fire.
100+ Video Lessons
Simple, step-by-step, bite-sized video lessons so you make real progress, starting today!
Course questions and quizzes will help you apply what you learn in the real world.
Live Tutorials with Robin
Monthly webinars with Robin ensure you can powerfully apply your knowledge.
What people say about Robin Koerner
Brilliant ideas come in simple and effervescent packages. This is a good description of Robin Koerner’s work… I’m intrigued at Koerner’s deep analysis of prevailing political biases... The cause of human liberty does not need another didactic treatise that proves beyond a shadow of a doubt that vast majority of humanity is living a lie. What we need is a compelling case for why liberty can serve everyone right where we are today.. This is what Koerner has done. Jeffrey Tucker
Robin gives you the tools to connect with your audience to communicate your message. Your message can have the power to inspire others to take action. That action can change the world. He gave me the confidence to be bolder in my writing as I now understand how to communicate my message to those that may not share my views and help them see a new perspective. — with Robin Koerner. As a result of his guidance and encouragement I have been active in political journalism and have had articles published on IVN, Liberychat , WatchdogArena, and Sex and the State.! Cindy Gobrecht
Robin Koerner is one of the great minds of liberty today. He is not just a brilliant guy, but he is passionate about liberty and what it means for people to live in a society where they as individuals are recognized as important and valuable. But the bottom line is that he's going to blow your mind about this thing called liberty - about how it doesn't belong to us because we're Americans; it doesn't belong to us by virtue of some birthright that's been given to us; it is because we are humans. It is a human, fundamental right - our right to liberty. Ben Swann
Frequently Asked Questions
How long is the program?
Subscribers can proceed through the program at their own pace. They must take the videos and quizzes in order but at any speed. However, the live calls with Robin are monthly, and we recommend that the optimal pace is to go through the first 14 to 16 modules in three months, including three live calls.
Beyond, weapons of mass persuasion who want to deepen their knowledge and skills will have access to brand new content every month.
How much does it cost to become a Weapon of Mass Persuasion?
When I provide live training to individuals or groups, my consulting fees can run into the thousands of dollars.
The purpose of Weapons of Mass Persuasion is to make the core skills on which the success of liberty depends available to the largest number of people as fast as possible.
Accordingly, we have decided to launch the program at the almost embarrassingly low price of $39.95 per month. And to make it even easier for people to join up, we are offering discounts for three-month and 12-month memberships. As numbers pick up and we respond to feedback of the initial flight of members, the price is of course likely to change over time.
We are happy to discuss special access deals for large groups with proven liberty credentials.
Is the program guaranteed?
I guarantee Weapons of Mass Persuasion will transform your ability to win supporters, and not just arguments.
If you don't feel the same after participating in the program for three months, completing the first 14 modules, and making a good-faith effort to apply the material, I will be astonished, but will happily give you your money back.
I won’t dilute my principles just to get people to agree with me!
Good. Nor should you. Ever.
You don't need to do that to become a weapon of mass persuasion - and I would never ask you to.
The purpose of being an effective communicator is to better translate your strongly held principles into real cultural and political change. Indeed, persuasion can only do good when it serves principle - and never the other way around. If you care enough about your principles to make the effort to communicate them at all, then your choice is simply whether to do that effectively or ineffectively. WMP is for people who choose to be both principled and effective.
Isn’t this all just manipulation?
Not. At. All.
First, manipulation is immoral as it essentially involves deceit - something I would never knowingly be party.
Second, it doesn't work if you want to change the world: if you manipulate someone into a point of view, they will drop it like a bad disease as soon as they realize.
Persuasion is about understanding how to communicate your truly held beliefs in a way that they are a) understood by and b) compelling to the person or people you're sharing them with.
And on the rare occasions when anyone asks you if you're using effective communication techniques to do that, you should be completely honest about it. Interestingly enough, that honesty won't reduce your ability to persuade - but will actually increase it.
Will this program teach me practical stuff like how to fund-raise or file for election?
Weapons of Mass Persuasion is not about providing logistical "how-to" information that can be found elsewhere.
It is about making any communication you have more persuasive.
That has a very broad range of applications for candidates, activists, and others.
For example, it will help you craft your message and outreach whenever the goal is to get someone to act in a certain way or believe a certain proposition. That could be to find the perfect political slogan for your campaign given your voters' demographics, to get people to switch political affiliations and vote for you; it could be to donate to your campaign; it could be to join your group, it could even be to be moved by your speech ... etc.
Over time, we will roll out more modules on how to apply the techniques of WMP in various domains and for specific purposes.
How do I know this is worth my time?
First, because liberty is worth everyone's time.
Second, let me show you right here!