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I guarantee that Weapons of Mass Persuasion will take your ability to win supporters to a new level, and transform how you experience your own political communication and effectiveness. If you disagree after three months of participation in the program, completion of the first 14 modules, and a good-faith effort to apply the material, I will be astonished, but will happily give you your money back.

Weapons of Mass Persuasion Module and Units

Module 1	Power of the Paradigm
Unit 1	Winning Arguments Does Not Win Supporters
Unit 2	Paradigms - an Introduction
Unit 3	Incommensurability of Paradigms
Unit 4	Translating between Paradigms
Unit 5	Paradigms Are Deep and Broad
Unit 6	We See Only What We Know
Unit 7	Media Reflect Prevailing Paradigms - Not Ground Truth
Unit 8	Paradigms Are Self-Reinforcing
Unit 9	A Little Neurology of Perception
Unit 10	Power of The Paradigm - Quiz
Module 2	Political Paradigms
Unit 1	Left vs. Right
Unit 2	"Left Is Good? Right Is Right?"
Unit 3	Political Paradigms - Quiz
Module 3	Political Judgment Formation
Unit 1	What Motivates the Formation of Political Judgments
Unit 2	Political Identification Overrides Logic
Unit 3	Tribalism Overrides Consistency
Unit 4	From "Must I Believe?" to "Can I Believe?"
Unit 5	Political Judgement Formation - Quiz
Module 4	Basic Principles of Political Persuasion
Unit 1	What Not To Do
Unit 2	Common Ground
Unit 3	Basic Principles of Political Persuasion - Quiz
Module 5	Large-scale Political Persuasion
Unit 1	Reflect the Feeling. Describe the Problem
Unit 2	Speak to the Injustice
Unit 3	Large-scale Political Persuasion - Quiz
Module 6	Techniques of Political Persuasion
Unit 1	Agree and Affirm
Unit 2	Quote Those Whom Your Target Trusts
Unit 3	Use Opponents' Vocabulary
Unit 4	Meet the Objection Up-front
Unit 5	Subvert Expectations
Unit 6	Ask Questions. Make Your Belief Their Own
Unit 7	Questions Can't Be Argued With
Unit 8	When You've Made the Sale, Stop
Unit 9	Sell a Direction, Not a Destination
Unit 10	Formulate Your View to Be About What Motivates Your Opponent
Unit 11	A Comprehensive Example
Unit 12	Speak Their Language. Get a Date
Unit 13	Don't Forget the Goal. Use the Right Metrics
Module 7	Political Identity
Unit 1	In a Sense, All Politics are Identity Politics
Unit 2	Most People Aren't as Committed to Their Politics as You Are
Unit 3	Persuasion Is Especially Tough for Libertarians
Unit 4	Emotion and Intuition Process Information
Unit 5	Making People Receptive to You
Unit 6	The Need to Protect Moral Identity
Unit 7	Political Identity Is Often Cultural Identity
Unit 8	Relationships Bridge Cultural Gaps that Seem Political
Unit 9	What's In It for My Group?
Unit 10	Confirmation Bias
Module 8	Moral Motivation
Unit 1	Moral Axes
Unit 2	Moral Universes and Political Identities
Unit 3	Gut Reaction to Moral Claims Precedes Conscious Understanding
Unit 4	Matching Opponents' Moral Universes
Module 9	Moral Basis of Political Instincts
Unit 1	People Pay for Fairness - the Unifying Moral Value
Unit 2	Individual Moral Instincts Directly Translate Into Policy
Unit 3	People Pay More to Punish Injustice Against Those with Whom They Can Empathize
Unit 4	People Use Coercion to Promote Cooperation
Unit 5	Speaking to Human (Not Political) Sense of Injustice Is Persuasive
Unit 6	Care vs. Fair. Fair Outcomes vs. Fair Means
Unit 7	Equality as Special Case of Proportionality (Fairness)
Unit 8	Group Identity Often Hangs on What is "Sacralized"
Module 10	Bridging the Identity Gap
Unit 1	Cannot Antagonize and Persuade
Unit 2	Empathy Bridges Identity Gaps
Unit 3	Response to a Political Proposal Is Dominated by Judgement About Its Source
Unit 4	Humanize Yourself
Unit 5	Seek to Learn & You'll Teach. Seek to Tell & You'll Do Neither
Unit 6	Tell Stories
Unit 7	Use Target's Vocabulary and Authority Figures
Unit 8	If You Disagree with Your Tribe, Say So
Unit 9	Anti-Dogmatic Persuasion = Conversausion
Unit 10	Avoid Unforced Errors. Direction Over Destination
Unit 11	Provide Your Belief Without Declaring It As Yours
Module 11	Appealing to the Left
Unit 1	Example of the Welfare State
Unit 2	Outflank the Left: Treat Causes, Not Symptoms
Unit 3	The Persuasive Power of "Equality" and "Privilege"
Unit 4	Appealing to the Left - Quiz
Module 12	Logic of Persuasion
Unit 1	Fallacy of the Assumed Paradigm
Unit 2	Principles: Scope of Application vs. Strength of Commitment
Unit 3	Draw the Kindest Inferences; Look for the Right in the Wrong
Unit 4	Everyone's Views Are Incomplete
Unit 5	Accept Opponent's Ground for Purposes of Discussion
Module 13	Ideology vs. Persuasion
Unit 1	Philosophical Orthodoxy & Persuasion - Intro
Unit 2	The Only Legitimate Ends of Politics Are People
Unit 3	The First Commitment Is to Truth. Be Scientific
Unit 4	Consequentialism Is More Persuasive than Deontology
Unit 5	Doubt Is Convincing
Unit 6	Orthodoxy Can Hinder Persuasion
Module 14	Libertarian Persuasion
Unit 1	Property Is Not the Pursuit of Happiness
Unit 2	The Problem of Property for Persuasion
Unit 3	Orthodox Bastardization of Private Property
Unit 4	Moral Intuitions Cannot Be Satisfied by an Ideology that Ignores Them
Unit 5	Locke's Case for Redistribution
Unit 6	Hayekian Justice
Unit 7	Henry George and the Free-Market Land Tax
Unit 8	Why "Taxation Is Theft" Does Not Persuade
Module 15	Persuasive Political Writing - the How
Unit 1	What Persuasive Political Writing Is Not
Unit 2	What Persuasive Political Writing Does
Unit 3	Make It Enjoyable and Useful
Unit 4	The Three "E"s of Persuasive Writing
Unit 5	Vocabulary vs. Political Identity
Unit 6	Finding Common Ground in Writing
Unit 7	Respecting the Reader and Her Paradigm
Unit 8	Critical "Sales Techniques" in Writing
Unit 9	Avoiding Misconstrual and Pigeon-Holing
Unit 10	Detailed Analysis of Powerful Article
Module 16	Persuasive Political Writing - the What
Unit 1	Political Writing as Product
Unit 2	How the Reader Experiences the Three "E"s
Unit 3	3+1 Types of Value
Unit 4	The Secret of Great Political Writing
Unit 5	You're Ready to Write When ...
Unit 6	The Work Before You Write
Unit 7	Explore Your Own Unknown
Unit 8	The Three Es - Recap
Unit 9	How to Educate
Unit 10	How to Elevate
Unit 11	How to Engage
Unit 12	Content of a Political Argument
Unit 13	A Watertight Argument is Only Half an Argument
Unit 14	Kill Your Darlings
Unit 15	Political Article - Quiz

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100% No-Questions-Asked, Money-Back Guarantee

I guarantee that Weapons of Mass Persuasion will take your ability to win supporters to a new level, and transform how you experience your own political communication and effectiveness. If you disagree after three months of participation in the program, completion of the first 16 modules, and a good-faith effort to apply the material, I will be astonished, but will happily give you your money back.