Weapons of Mass Persuasion - Weapons of Mass Persuasion

Weapons of Mass Persuasion

Module 1	Power of the Paradigm
Unit 1	Winning Arguments Does Not Win Supporters
Unit 2	Paradigms - an Introduction
Unit 3	Incommensurability of Paradigms
Unit 4	Translating between Paradigms
Unit 5	Paradigms Are Deep and Broad
Unit 6	We See Only What We Know
Unit 7	Media Reflect Prevailing Paradigms - Not Ground Truth
Unit 8	Paradigms Are Self-Reinforcing
Unit 9	A Little Neurology of Perception
Unit 10	Power of The Paradigm - Quiz
Module 2	Political Paradigms
Unit 1	Left vs. Right
Unit 2	"Left Is Good? Right Is Right?"
Unit 3	Political Paradigms - Quiz
Module 3	Political Judgment Formation
Unit 1	What Motivates the Formation of Political Judgments
Unit 2	Political Identification Overrides Logic
Unit 3	Tribalism Overrides Consistency
Unit 4	From "Must I Believe?" to "Can I Believe?"
Unit 5	Political Judgement Formation - Quiz
Module 4	Basic Principles of Political Persuasion
Unit 1	What Not To Do
Unit 2	Common Ground
Unit 3	Basic Principles of Political Persuasion - Quiz
Module 5	Large-scale Political Persuasion
Unit 1	Reflect the Feeling. Describe the Problem
Unit 2	Speak to the Injustice
Unit 3	Large-scale Political Persuasion - Quiz
Module 6	Techniques of Political Persuasion
Unit 1	Agree and Affirm
Unit 2	Quote Those Whom Your Target Trusts
Unit 3	Use Opponents' Vocabulary
Unit 4	Meet the Objection Up-front
Unit 5	Subvert Expectations
Unit 6	Ask Questions. Make Your Belief Their Own
Unit 7	Questions Can't Be Argued With
Unit 8	When You've Made the Sale, Stop
Unit 9	Sell a Direction, Not a Destination
Unit 10	Formulate Your View to Be About What Motivates Your Opponent
Unit 11	A Comprehensive Example
Unit 12	Speak Their Language. Get a Date
Unit 13	Don't Forget the Goal. Use the Right Metrics
Module 7	Political Identity
Unit 1	In a Sense, All Politics are Identity Politics
Unit 2	Most People Aren't as Committed to Their Politics as You Are
Unit 3	Persuasion Is Especially Tough for Libertarians
Unit 4	Emotion and Intuition Process Information
Unit 5	Making People Receptive to You
Unit 6	The Need to Protect Moral Identity
Unit 7	Political Identity Is Often Cultural Identity
Unit 8	Relationships Bridge Cultural Gaps that Seem Political
Unit 9	What's In It for My Group?
Unit 10	Confirmation Bias
Module 8	Moral Motivation
Unit 1	Moral Axes
Unit 2	Moral Universes and Political Identities
Unit 3	Gut Reaction to Moral Claims Precedes Conscious Understanding
Unit 4	Matching Opponents' Moral Universes
Module 9	Moral Basis of Political Instincts
Unit 1	People Pay for Fairness - the Unifying Moral Value
Unit 2	Individual Moral Instincts Directly Translate Into Policy
Unit 3	People Pay More to Punish Injustice Against Those with Whom They Can Empathize
Unit 4	People Use Coercion to Promote Cooperation
Unit 5	Speaking to Human (Not Political) Sense of Injustice Is Persuasive
Unit 6	Care vs. Fair. Fair Outcomes vs. Fair Means
Unit 7	Equality as Special Case of Proportionality (Fairness)
Unit 8	Group Identity Often Hangs on What is "Sacralized"
Module 10	Bridging the Identity Gap
Unit 1	Cannot Antagonize and Persuade
Unit 2	Empathy Bridges Identity Gaps
Unit 3	Response to a Political Proposal Is Dominated by Judgement About Its Source
Unit 4	Humanize Yourself
Unit 5	Seek to Learn & You'll Teach. Seek to Tell & You'll Do Neither
Unit 6	Tell Stories
Unit 7	Use Target's Vocabulary and Authority Figures
Unit 8	If You Disagree with Your Tribe, Say So
Unit 9	Anti-Dogmatic Persuasion = Conversausion
Unit 10	Avoid Unforced Errors. Direction Over Destination
Unit 11	Provide Your Belief Without Declaring It As Yours
Module 11	Appealing to the Left
Unit 1	Example of the Welfare State
Unit 2	Outflank the Left: Treat Causes, Not Symptoms
Unit 3	The Persuasive Power of "Equality" and "Privilege"
Unit 4	Appealing to the Left - Quiz
Module 12	Logic of Persuasion
Unit 1	Fallacy of the Assumed Paradigm
Unit 2	Principles: Scope of Application vs. Strength of Commitment
Unit 3	Draw the Kindest Inferences; Look for the Right in the Wrong
Unit 4	Everyone's Views Are Incomplete
Unit 5	Accept Opponent's Ground for Purposes of Discussion
Module 13	Ideology vs. Persuasion
Unit 1	Philosophical Orthodoxy & Persuasion - Intro
Unit 2	The Only Legitimate Ends of Politics Are People
Unit 3	The First Commitment Is to Truth. Be Scientific
Unit 4	Consequentialism Is More Persuasive than Deontology
Unit 5	Doubt Is Convincing
Unit 6	Orthodoxy Can Hinder Persuasion
Module 14	Libertarian Persuasion
Unit 1	Property Is Not the Pursuit of Happiness
Unit 2	The Problem of Property for Persuasion
Unit 3	Orthodox Bastardization of Private Property
Unit 4	Moral Intuitions Cannot Be Satisfied by an Ideology that Ignores Them
Unit 5	Locke's Case for Redistribution
Unit 6	Hayekian Justice
Unit 7	Henry George and the Free-Market Land Tax
Unit 8	Why "Taxation Is Theft" Does Not Persuade
Module 15	Persuasive Political Writing - the How
Unit 1	What Persuasive Political Writing Is Not
Unit 2	What Persuasive Political Writing Does
Unit 3	Make It Enjoyable and Useful
Unit 4	The Three "E"s of Persuasive Writing
Unit 5	Vocabulary vs. Political Identity
Unit 6	Finding Common Ground in Writing
Unit 7	Respecting the Reader and Her Paradigm
Unit 8	Critical "Sales Techniques" in Writing
Unit 9	Avoiding Misconstrual and Pigeon-Holing
Unit 10	Detailed Analysis of Powerful Article
Module 16	Persuasive Political Writing - the What
Unit 1	Political Writing as Product
Unit 2	How the Reader Experiences the Three "E"s
Unit 3	3+1 Types of Value
Unit 4	The Secret of Great Political Writing
Unit 5	You're Ready to Write When ...
Unit 6	The Work Before You Write
Unit 7	Explore Your Own Unknown
Unit 8	The Three Es - Recap
Unit 9	How to Educate
Unit 10	How to Elevate
Unit 11	How to Engage
Unit 12	Content of a Political Argument
Unit 13	A Watertight Argument is Only Half an Argument
Unit 14	Kill Your Darlings
Unit 15	Political Article - Quiz

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